Wise Ape

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Our Mission: A.P.E.

The APE Mission

Altruism: We believe in giving back to the world and inspiring others to do the same. Each one of our performance tea blends donates 10% of profits to a unique charitable cause.

Performance: We're committed to providing excellence in products and powerful information to help you feel your best and perform your best. Wise Ape's performance tea blends are designed with this purpose, for your mind and body.

Evolution: This journey is about evolution, as individuals and as a company. We're dedicated to the process of helping our tribe members evolve into better versions of themselves.

Infinite Evolution 

"Wise Ape is more than just a tea, it's a tribe of like minded individuals who are focused on self-evolution with an altruistic attitude."  

Infinite Evolution

Our Story: Ape from the Ashes

Sometimes the universe has a way of showing you the path. This is a story of a brand birthed from the ashes of my greatest challenge in life.

It was Spring 2014, I had been grinding ferociously for 2 years on a video-tech startup venture which had begun to draw some attention, but life was about to change forever. My father, the strongest and most influential male presence in my life's entirety, had been suddenly diagnosed with GBM brain cancer.

As an only child, there was no question in my mind that I would be packing up my things in North NJ and heading back home to support and care for my father. After all, I had been so fortunate to have such an incredibly supportive and extremely influential father, who had always been there for me. I worked for him from childhood into adulthood during the time he was a licensed installer of stamped architectural concrete. It was in these adolescent years that our father-son relationship had strengthened even more than I ever could have imagined, and it was in those years of adolescent maturity that he was not only my father, but he became my best friend.

A few weeks prior to receiving the devastating news of his illness and making the move home, a colleague and I had been casually brainstorming on a unique tea concept. We explored the idea of creating a brand that would speak to a younger generation of tea drinkers - a generation that was motivated, health conscious, and entrepreneurial. We wanted to build a brand that spoke to the new breed and one that could do some good in the world. Over the next 14 months of my father’s life that idea would ultimately find its spirit and take shape to become Wise Ape tea.

During my father's illness, on my quest to prolong his life, I became obsessed with researching alternative natural methods of trying to help him fight this terminal disease. I had begun digging deep into the naturally occurring components in teas and herbs that had been used for centuries to fight illness and promote health. I had also personally begun using tea more frequently as a form of meditation and stress control.

It was in this period of time that I was reminded how health, wellness, and entrepreneurship were always something my father and I connected on. The Wise Ape is very much symbolic of these principles, representative of the perfect balance between strength and wisdom.

Wise Ape was founded to help provide products to those that push forward on a quest of wellness, knowledge, and productivity. We've designed this mission to be altruistic at its core, with each of our tea blends raising funds for a unique charitable cause. We aim to empower our tribe members to find balance between mind and body, evolve consistently, and together become a tribe of Wise Apes.

Stay Wise,

Joe Scola - Founder and CEO

Infinite Evolution


Infinite Evolution

infinite evolution

nounin·fi·nite  evo·lu·tion | \ˈin-fə-nət \ˌe-və-ˈlü-shən, ˌē-və-\
The gradual development of something, especially from a simple to a more complex form, continuously.