Evolution: This journey is about evolution, as individuals and as a company. We're dedicated to the process of helping our tribe members evolve into better versions of themselves, continuously.
It’s possible for your greatest challenges in life to become the ultimate catalyst for personal evolution. Wise Ape Tea was birthed from one of those challenges.
In 2014 my father was diagnosed with GBM brain cancer. I placed everything in my life on pause to move back home, stand by my father’s side, and help him fight. The disease moved quickly, transitioning my role to become his caretaker.
We shared pain, laughter, and some beautiful moments together. I became obsessed with the potential of alternative and complimentary treatments, along with the formulation of teas and herbal blends to help provide a better quality of life for my father. It was during this time the spirit of Wise Ape was born.
My father passed in 2015, leaving me with beautiful memories, years of wisdom, and a new life mission. Our purpose at Wise Ape is to serve and inspire wellness, knowledge, and altruism. Our products are designed to inspire healthy living and through our nonprofit partnerships, support some incredibly impactful causes. Wise Ape has come to represent the balance between strength and wisdom, body and mind, with a goal of empowering others to reach towards their human potential and improve themselves, continuously.
I appreciate you joining us on this journey, welcome to the tribe.
Joe Scola - Founder and CEO