NEWS UPDATE: Launching Chocolate Hustle - Adaptogenic Tea for Focus

Edit: Chocolate Hustle adaptogenic tea officially launched in early 2017.

Many of you have been patiently waiting for the launch of our signature adaptogenic tea, Chocolate Hustle. We've been getting tons of requests and we very much appreciate your patience (and excitement). The good news is, we're just a few short weeks away from beginning to ship.

The better news is, if you've signed up for our mailing list you'll be receiving some super sweet discounts and will also have exclusive access to the early pre-orders opening very soon. (PS - It's not too late to sign up and get your discounts before we officially launch).

We've put a ton of time into crafting an all natural performance tea blend that we're damn proud of, to ensure the highest quality product experience for our customers. A few lucky hooligans were able to receive some early samples of Chocolate Hustle and we've received an incredible amount of positive reviews from those early taste testers. Thanks for being our guineape pigs. You guys rock.

So why a chocolate mint adaptogenic tea?

Well firstly, who doesn't love chocolate and mint?

We dreamt up the chocolate mint tea flavor palate after researching and deciding on which type of performance tea blend we'd be formulating first. We knew we wanted to create an all natural tea with cognitive benefits, and with enough caffeine to fuel your day without the heavy crash. So we began researching the adaptogenic herbal components to create an all natural nootropic tea blend. After identifying the absolute best adaptogenic herbs, we began taste testing them individually to get a sense of the taste and mouthfeel from each. We were then able to determine which other flavors they might play nicely with. 

It was clear from the start that our adaptogenic herbs would pair well with an earthy and roasty tea base. We quickly found the flavor in roasted yerba mate along with its traditional usage for cognition would work perfectly for the base of Chocolate Hustle. We began playing with the ingredients and immediately knew we were on to something exceptional. Chocolate was the next thought. We had hoped that the chocolate would create a subtle richness within the blend, and with the addition of fresh cacao nibs it did just that. Next came the sweet and refreshing peppermint. Peppermint had also been on our list of cognitive herbs. There are a ton of mint tea benefits and studies have shown that the scent of peppermint alone can stimulate the hippocampus, awakening mental clarity and memory.

And it just so happens peppermint and chocolate are a flavor packed power couple... so that worked out well. Not to mention, it tastes good even after you brush your teeth in the morning.

Current Stage of Chocolate Hustle

After months of formulating, tasting, tweaking, and testing... our first batch of Chocolate Hustle adaptogenic tea has been blended. It's currently at our co-packing facility and waiting to be packed and sealed into some sexy damn canisters that you'll eventually be popping open to smell that chocolate mint tea goodness. 

We're extremely excited to share this special tea blend with you. It's been amazing connecting with so many of you from so many diverse lifestyles and we're super curious to see how our tribe members will choose to consume their Chocolate Hustle throughout their day to day. Will it be your rise and grind coffee alternative? Your all natural pre workout drink of choice? Your go-to tea for focus? Or maybe you get savage out of the gate and brew your cup of Chocolate Hustle "Silverback" style... essentially bulletproof tea with healthy fats like butter and MCT oil blended into your cup.

We'll be opening a pre-launch page exclusively to our Wise Ape tribe members... so come join the tribe if you already haven't. It's kind of like a secret club, for awesome people. Plus you'll get access to a bunch of powerful knowledge bombs we send out in a monthly email called The Evolution. This isn't your run of the mill, boring ass, sales-laden email either. It's thoroughly researched, specially crafted, high-quality information to help you hack your health and lifestyle. If you're looking to better yourself in any way, we know you'll dig it.

On that note, I'll leave you with a few quotes from our early Chocolate Hustle performance tea taste testing tribe members.

"I don't know much about putting ingredients together to make the blend just right, but I can say that you've done your due diligence. This tea is really good." 

"Had my Chocolate Hustle today! Replaced my coffee intake for the morning. Really enjoyed it!"

"The tea is strong bro! Strong meaning great!"

"I think it's just right. Perfect amounts of chocolate and mint. It's good!"

"You're going to hit it out of the park, you've got a winner."

"Perfect! I NEED MORE."

"Sprung like a funky monkey." (yes, that last one is real too)


You can now order Chocolate Hustle adaptogenic tea! Come get your hustle on! 

Wise Ape Tea: Join the tribe!

January 23, 2017 — Joe Scola